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L'Enseigne de Gersaint
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L'Enseigne de Gersaint : ウィキペディア英語版
L'Enseigne de Gersaint

''L'Enseigne de Gersaint'', or "The Shop Sign of Gersaint", (1720-21)〔Craske, Matthew. (1997) ''Art in Europe 1700-1830: A History of the Visual Arts in an Era of Unprecedented Urban Economic Growth''. Oxford: Oxford University Press, p. 175. ISBN 0192842064〕 is a painting by Jean-Antoine Watteau, which is considered to be his last masterpiece. It was painted as a shop sign for the ''marchand-mercier'', or art dealer, Edme François Gersaint.〔Bazin, Germain. (1964) ''Baroque & Rococo''. Translated by Jonathan Griffin. London: Thames & Hudson, p. 197. ISBN 0500200181〕 According to Daniel Roche the sign functioned more as an advertisement for the artist than the dealer.〔Of the ''enseigne'', "Elle ne fait pas publicité de Gersaint, mais celle de Watteau", Daniel Roche observes in his preface to Guillaume Glorieux's monograph, ''À l'Enseigne de Gersaint: Edme-François Gersaint, marchand d'art sur le Pont Notre-Dame'', Paris, 2002; of Gersaint, Glorieux remarks at the outset, "immortalisé par le chef-d'oeuvre de Watteau, Gersaint est célèbre mais on ne sait presque rien de lui."〕
The painting exaggerates the size of Gersaint's cramped boutique, hardly more than a permanent booth with a little backshop, on the medieval Pont Notre-Dame, in the heart of Paris, both creating and following fashion as he purveyed works of art and luxurious trifles to an aristocratic clientele.〔"Gersaint, faiseur de modes, suiveur de modes, est, d'une autre façon que Watteau, un créateur vrai", remarks Daniel Roche in his preface to Glorieux 2002:v.〕
==Content==

The picture was originally painted on one canvas, depicting clients and staff at the shop. As a worker packs away a portrait of Louis XIV at the left, in the centre a young man offers his hand to a woman who is stepping over the threshold of the shop. At the right an elderly couple examine a painting of nudes, and a pretty young shop assistant, possibly Gersaint's wife, shows a painting to a group of well-dressed young people. In its present form, the painting consists of two separate parts, the upper sections of them were added between 1720 and 1732 by an unknown painter to transform the painting from its original, arched shape into a rectangular field. Watteau probably painted the work in the spring of 1720 when the entire entrance facade of Gersaint's shop was rebuilt. According to the study by Vogtherr and Wenders de Calisse (2007) the painting had originally covered the round field above the entrance of the shop. These changes to the building were made in the spring of 1720, the most likely date for the painting.
The artworks in the painting are set alongside the actions of high-society criticism. The young man offering his hand to the woman in pink is set against a series of female nudes, while puritanical figures in portraits at the left seem to look down disapprovingly. At the right, there are numerous images of orgies and naked figures, implying that art expresses the hidden lustful feelings of the genteel figures in the shop, who merely gaze at one another or engage in polite gestures of intimacy.
Commonly, the painting is interpreted as a commentary on the shift in aristocratic culture - or relief - that occurred during the government of the more licentious ''Régent'' Philippe II, Duke of Orléans (1715–1723), after the death of Louis XIV and before the accession to the throne of Louis XV. The boxing of Pierre Mignard's portrait of the deceased king implies the end of the old régime.

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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